Vol. 10 – Number 40 – 2019 Marketing Column Page 7 Market trends: what’s new? Prof. Dr. Sandro Henrique Batista Santos [email protected] – Specialist in Orthodontics – Uningá/PR; – Master in Dentistry / Orthodontics – Uningá/PR; – PhD in Dentistry / Dental Materials – UFPel/RS; – Specialist Coordinator of Orthodontics – BIONEP/PR; – Professor of Orthodontics – UNIPAR/PR and BIONEP/PR; – Clinical Manager Ideal Dentistry Pelotas/RS; – Minister of Orthodontics and Business Management in Dentistry; – 15 years of experience in Dentistry. Hello friend, Have you ever stopped to think about how the market as a whole is shaping and consequently changing over time? Have you noticed that this change is constant and is getting faster and faster? Today’s novelty can be forgotten tomorrow and you, whether you like it or not, need to be somehow following these changes so as not to be outdated or obsolete and even fall into oblivion of your customers. Such market evolution occurs in a dynamic and complex way. Most of the time someone develops a product or service, in some cases apparently inexpressive, and because of the disclosure or success of a certain action, larger groups of people observe an opportunity or a niche market and end up following. At the moment that this movement as a whole reaches a larger volume of people, we can consider that a market trend was created. Available for download, click here
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