MARKETING MANAGEMENT COLUMN – Sometimes you win, sometimes you learn

Vol. 14 – Number 53 – 2022 MARKETING MANAGEMENT COLUMN Page 5 Sometimes you win, sometimes you learn Prof. doctor Sandro Henrique Batista Santos [email protected] • Specialist in Orthodontics – Uningá/PR; • Master in Dentistry / Orthodontics – Uningá/PR; • PhD in Dentistry / Dental Materials – UFPel/RS; • Orthodontics Specialization Coordinator – BIONEP/PR; • Professor of Orthodontics – UNIPAR/PR and BIONEP/PR; • Ideal Dental Clinic Manager Pelotas/RS; • Minister Orthodontics and Business Management in Dentistry; • 15 years of experience in Dentistry. Hey guys, This magnificent phrase that I am borrowing in the title of this column is from the doctor and writer John C. Maxwell, also used to title the best-seller authored by him, where he describes lessons that we can learn from different experiences of loss. A popular saying, by an unknown author, is that we learn much more from our mistakes than from our successes. I disagree with this sentence in parts, but we can also reflect on the concept and make a correlation with the title. But anyway, what does this title bring to learn in relation to management and marketing? For some, nothing, for others, a lot. Full column available for download, click here. DOI: 10.24077/2022;1453522125