MARKETING COLUMN – Is the world unfair?

MARKETING COLUMN – Is the world unfair?

Vol. 12 – number 48 – 2021 MARKETING COLUMN Page 5 Is the world unfair? Prof. Dr. Sandro Henrique Batista Santos [email protected] – Specialist in Orthodontics – Uningá/PR; – MSc in Dentistry / Orthodontics – Uningá/PR; – PhD in Dentistry / Dental Materials – UFPel/RS; – Orthodontics Specialization Coordinator – BIONEP/PR; – Professor of Orthodontics – UNIPAR/PR and BIONEP/PR; – Manager Clínica Ideal Odontologia Pelotas/RS; – Lecturer in Orthodontics and Business Management in Dentistry; – 15 years of experience in Dentistry. Hello friends, This is a phrase that I have heard very often in recent days, perhaps a mere coincidence, or by the fact that I am a teacher and constantly talking to final year undergraduate students and recent graduates who are entering the labor market. However, I see that this phrase is a timeless truth, the world has always been and will always be unfair to the vast majority. In the job market and in business this premise is even more visible. But I can tell you in a very direct way, whether you agree or not, this reality will not change. Here I can leave one more truth of the professional world professional, “crying” will not help you at all. That is, for the simple fact that we have no way to change this truth, we must change ourselves and how we approach situations. Such injustice may be seen as a set of difficulties and excuses or as fuel for our motivation and dedication. DOI: 10.24077/2021;1248-GM5 Column available for download, click here to check it out in full.

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